As a passion project I wanted to create an ice cream shop that gained its inspiration from video game arcades and space pop culture. The general idea behind the brand is to draw people in by having a fun and exciting atmosphere that inspires creativity and happiness. By having explosive colors and strange flavors it creates an edgy feel that is perfect to share and visit again. The target audience of the brand is young adults and teens that are active on social media. The shop is meant to be a place that is post and share worthy with their strange concoctions and unique advertising styles.
